One Cookie Kick-off and Participation in Cookie Sales
When you participate in the Girl Scout Cookie Program® you’re part of the largest girl-led entrepreneurial program in the world! Give girls the opportunity to run their very own cookie business with skills essential for success. Through the Girl Scout Cookie Program, girls learn…
- Goal setting as they set a troop goal based on what they want to do with their troop proceeds. Then girls set an individual goal with help from their families.
- Decision-making by deciding where and when to sell cookies, how to market their cookie business, and what to do with their troop proceeds.
- Money management as they develop a budget, take cookie orders, handle customers’ money, and gain confidence handling and managing money.
- People skills as they safely talk to their customers in person and virtually to work as a team with other girls.
- Business ethics as they learn to run their businesses using the Girl Scout Law as a guide, being honest and responsible every step of the way.
Financial Literacy Badges There are several Girl Scout badges and one award that teach girls to think like an entrepreneur. Get a brief overview in the Award & Badge Explorer then read all the details in the Volunteer Toolkit.
Involve Caregivers and Families
Did you know that our Girl Scout Cookie Program® is the number one way that parents help a Girl Scout troop? Extend an invitation.
- Want your daughter to learn how to manage money?
- Please run an activity station at our cookie rally.
- Want your daughter to gain people skills and learn how to ask for what she wants?
- Please help at a cookie booth in March or April.
- Want your daughter to set goals and make plans to reach them?
- Please be a guest speaker at our troop meeting and inspire us with a story about how you have reached your goals – or how you are working hard to reach them right now!
- Want your daughter to be her own boss one day?
- Please help her at home with her work but don’t sell for her – encourage her to take the lead.
- Want to spend quality time with your daughter and help her have a healthy relationship with money?
- Earn the Cookie Entrepreneur Family pin at home with your child.
- Want your daughter to see other girl role models?
- Please invite your older Girl Scout daughters to come help their little sisters with our cookie rally or troop meetings.
- Want your daughter to see volunteer help in action?
- Would you be the Troop Cookie Manager from January – April to help manage inventory, money, and deadlines?
Selling cookies online? You bet we do. Smart Cookies is the platform that allows girls, volunteers, and the council to seamlessly manage every aspect of the cookie business from a smartphone, tablet, or computer. Monitor your progress, connect with the community, and find helpful resources to support success.
- Send E-cards to customers
- Link to your personal online store
- Schedule direct shipments
- Accept credit card payments
- Track your individual and troop progress
- Access resources (printables, tutorials, & inspiration)
Entrepreneurship is a foundation of Girl Scouts
Every year Girl Scouts use their cookie earnings to do amazing things in their communities and beyond. From helping animal shelters and feeding the homeless to raising awareness about bullying, making public areas more accessible to people with disabilities, and tons more, Girl Scouts can and will do anything they put their hearts and minds to. The cookie program helps them reach their goals. This is how they do it.
Together, girls will:
- Consider and choose troop activities or service projects they want to do.
- Create a budget and a plan
- Set their cookie program sales goals to cover their expenses
- Brush up on their product knowledge and practice their pitch.
- Take orders! Girl Scouts reach out to friends, family, and community members to share their goals and make sales.
- Feel the satisfaction of earning the money to pay for the year’s activities or service projects.
A cookie program kick-off event helps build anticipation and confidence for a very exciting part of the Girl Scout year. These events are usually held in January before order-taking begins. Your cookie program kick-off event might be your regular troop meeting, an informational caregiver meeting or a special event called a Cookie Rally.
A cookie rally is a high-energy event that can be so much fun! Use games, trivia, cheers, and hands-on activities to help girls discover how to run their own cookie business and think like an entrepreneur. Girl Scouts can practice their skills with their friends. They might even earn a badge or an award!
The most popular way to organize a rally is with simple activity stations that connect to the five essential cookie program skills. Rallies can be held for a single troop or by a service area for several troops. Ask other volunteers in your service area about cookie rally event options in your community.
Cookie Rally Agenda Examples
Your cookie kick-off event could include several pieces. Arrange your rally to fit the amount of time you have and the age of the girls.
- Announce the theme and mascot. Girls love to see the new mascot and the themed messages and prizes each year.
- Review the cookie product lineup and any new product announcements.
- Highlight the cookie donation program. It’s our council’s service project and it makes so many people happy!
- Cover the safety reminders and expectations for digital and door-to-door sales. Review the 5 skills. Rotate the girls through activity stations or review examples as a group.
- Reveal the rewards. If your girls are motivated by prizes, they’ll love this part!
- Showcase the digital marketing tools and Smart Cookie app.
Cookie Rally Activity Station Example
Cookie Program Essential Skill #3: Money Management
For Daisies, Brownies, and Juniors Use some play money and some change. Can you count how much money there is altogether? Would it be enough to buy a box of Girl Scout Cookies? How many boxes could you buy? Practice counting back the change for a purchase.
For Cadettes, Seniors, and Ambassadors Think of a day trip activity you want to make with your Girl Scout friends. Consider the expenses you’ll incur. For example, activity fees or admission, food, travel, or supplies. Figure out the total cost. Now think about your #cookieboss profits. How many boxes of cookies will you need to sell to earn the money for the trip? Break it down further – how many boxes will you need to sell each week?
Ask caregivers for one hour of time.
Parents are interested to help their girls be financially savvy! Ask caregivers to volunteer one hour to help run a cookie rally activity station. They can see Girl Scouts in action, meet their daughter’s Girl Scout friends, and get the cookie program information they need to help their daughter at home.